ASO Optimization Questionnaire
A. The “Hook” (First Impressions)
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What is the “One Big Thing” your app does? (If you could only tell a user one function, what is it?) The simplest sleep tracker.
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What is the primary pain point your user is feeling right now?
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What is your strongest social proof? (Awards, download counts, specific credentials, or ratings?)
B. The “Keywords” (Discovery)
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What are the top 3-5 search terms users type to find apps like yours?
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Who is your specific competitor?
C. The “Meat” (Features & Benefits)
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What are your top 3-5 distinct features?
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For each feature above, what is the benefit to the user? (e.g., Feature: Offline sync → Benefit: Access data on an airplane)
D. The “Closer” (Call to Action)
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Is there a subscription or payment model? (Free trial, freemium, one-time purchase?)
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Who is this app not for? (Who should we exclude to keep the copy sharp?)
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Do you have a specific tone of voice? (Professional, Witty, Calm, Energetic?)